Email Promotions and Internet Marketing

by Andy Josiah

With so many new people trying to start businesses online it could be very confusing when faced with several different promotional techniques to choose from, with so many different types of promotions it is difficult to know what works and what don't, it is said that one of the most powerful forms of internet marketing is email promotions. So the question you are probably asking yourself is what is email promotions and what does it have to do with internet marketing?

The simplest way to put it is e-mail promotions or (e-mail marketing) is simply harnessing the power of the email system to make money, this is done by sending information to individuals about your goods or service in the hopes of getting them to buy. The not so simple version is that there are certain rules you must follow and you must have certain tools to be successful.

The most important rule - you can't just sent information to some one who did not ask for it, you can get spam complaints which can cause you to loose your business or even be sued for spamming, how do you avoid this? Well first you need to set up a squeeze or sales page where an individual can fill in there name and e-mail address requesting you send information to them, this is also called opting in, this way if you send them information and they forgot that they requested it and try launching a spam complaint you would have the proof that they did in fact request the information. A good way to get people to opt in is you can probably offer a free gift on your sales page to encourage people to leave there information.

After getting the information you can now send the people on your list (this is all the people who opt in) messages about your product are service that you are selling, the key here is to build a relationship with them so that they will trust you enough to buy from you, doing this is very important because it is a known fact that people don't trust internet marketers. One of the main problems with email promotions is the collecting and storing of the opt in data and the constant sending of emails every day. In order to handle this it is recommended that you get an auto responder service provider .

An Auto responder service provider stores on their server all the opt in information so if you are accused of spamming they will have it, they also deal with sending out all those emails which in time can grow to hundreds or even thousands, you don't want to have to deal with storing and sending these emails yourself and having to deal with re-sending bounced messages and trying to remember which message was sent to whom and which was not. This is all handled by the auto responder service provider, So all you need to launch your email promotion is a sales page, an auto responder service provider and a little hard work and determination and your on your way. If you would like to know more about email marketing get a free copy of "Dotcomology" the art of making money on the internet with your home business.

About the author:
Andy The Home Biz Wiz recommends for more information subscribe to my FREE Internet Home Business tips newsletter and get hundreds of money making tips and tricks along with FREE Software delivered to your inbox. A $147 value, yours FREE: http://www.MakingMoneyFromHomeOnTheInternet.com

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How to profit with autoresponders and build a nice income

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How to profit with autoresponders and build a nice income
by Teofilo Calle


To have success online ,the marketers need to understand how the consumers use the internet and see what really want the people like going online because it is providing instant access to the information for them.It is what they are looking for, using autoresponders in your online business will help to build a nice income. If you want to get the benefit on people's appetite for instant gratification has been the great success of just about every online business.You can research a product check out the competition,shop around for the best price have the product paid for on its way to your doorstep in few minutes. The autoresponders are powerful marketing tools because it is costumer's desire to get instant gratification work to your advantage what are autoresponders?are small e-mail programs that automatically send predetermined messages to someone who request information from you. When a visitor comes to your website and looks whatever you are offering a report, a free e-book,a newsletter,they enter their e-mail address and ready !The report is INSTANTLY delivered to their inbox with an e-mail. The autoresponders provides your visitors with the information that they were looking for. It saves you the trouble of manually sending them. The best part of autoresponder is that you have their e-mail address to receive information and have a record of it.They will target with e-mail promotions. BUILD A NICE INCOME WITH SERIES OF AUTOMATED FOLLOW-UP PROMOTIONS The internet marketing without autoresponders would have been endless hours of boring e-mail chores. Autoresponders are the key to put your business on autopilot offering a good customer service,they are also the solid base of an incredible powerful marketing strategy. Internet has grown a great scale for one reason, it provides instant and exact information on the time when people need it. You have to satisfy your visitor's need for instant gratification if you just post that information at your site,your visitors will read through it,leaving your site and never return again.

Autoresponders are the way to providing instant access to qualify information and ensuring that you are able to keep visitors coming back to your site. Give your visitors the kik information what they need or looking for,you capture their e-mail addresses to so you can keep marketing to them in the future.

Using autoresponders will bring a quality of customer service, according double click,98% of online shoppers expect e-mail order confirmation,88% expect shipping information,and 77% expect billing information all by autoresponder,because instant confirmatiomn do alot to boost the credibility of your company.


About the Author
Teofilo Calle is in online business since 2003 year,he had experienced and finally learnt following the successfully people.He also had written an e-book:how to build a nice income online,his articles and links can be seen at http://niceincome999.blogspot.com

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How to Spam Proof Your Email Marketing

How to Spam Proof Your Email Marketing
by Karen Porter

One of the challenges of small business email marketing is getting email delivered. There are several ways that email can end up as Spam, and steering clear of these causes will give your marketing efforts a much greater likelihood of success.

How to Prevent Emails from Landing in Spam Folders

First, make sure that any small business marketing email is sent only to people that you already have an established relationship with, or those who have requested to be sent your communication. People you already have a relationship with can be considered personal friends or family, or people you have a business relationship with, such as customers, associates, and similar individuals. If you don't know the recipient personally, it is best to have people "opt in" to receive your mailings. Having people subscribe to your mailing list is the best way to do this. Mailing outside of these parameters is likely to result in some recipients reporting your emails as Spam.

Second, mailing to a large number of names at once using personal email accounts often triggers a Spam designation. Even if you are mailing legitimately (i.e. people have requested your email), if you are mailing to more than 100 names at a time, it will likely be presumed to be Spam. Using a mailing service that is well known and respected by the internet service providers (ISPs) will help ensure that your mailing is viewed as legitimate when mailed en mass.

Even when you've mailed to an opt-in list, and are using a respected mailing service, your well intended email may still end up in a Spam folder instead of an inbox. This often happens due to using certain words or phrases in "subject lines" of emails that are often associated with Spam emails. The subject line is the header that is seen when an email shows up in your email in-box.

Email filters are used by ISPs to check the words in an email's subject line. A good subject line can encourage people to actually pen an email. A bad one can mean your email gets deleted, or worse, it can cause your email to be categorized as Spam.

Often the more sophisticated service providers use a "point system" that identifies trigger phrases commonly used in Spam emails. Once an email accummulates a certain number of "points," the email gets filtered out and is never delivered to a customer. In some cases it doesn't even go into a Spam folder, but it gets completely blocked.

Common Phrases Considered "Spam"

Although it's impossible to identify each word or phrase that can trigger a Spam designation, there are certain words that are almost always likely to cause problems. Examples from this list include the folllowing words:

amazing, big money, call now, cash bonus, credit, click here, collect, compare, discount, double your income, earn $, eliminate debt, 50% off, free, freebie, get rich, information you requested, loans, lose weight, lose inches, million dollars, make money, mlm, multi level marketing, opportunity, promise you, refinance, removes, reverses aging, satisfaction guaranteed, serious cash, stop (or stops), you're a winner.

There are some additional problem phrases that can trigger some Spam filters, or start adding "Spam points." The following phrases should be avoided as well:

Act now, all new, all natural, as seen on tv, avoid bankruptcy, buy direct, cash, casino, consolidate debt, credit card debt, don't delete, easy terms, get paid, guaranteed, great offer, give away, limited time, meet singles, no cost, no fees, offer, one time, pharmacy, pharmaceutical, prescriptions, online marketing, order now, please read, save up to, special promotion, unsecured debt, unsecured credit, vacation, viagra, visit our web site, while supplies last, why pay more, winner, work at home, you've been selected.

Other Spam Triggers to Avoid

Besides phrases, using quotation marks, dollar signs and exclamation points in subject lines also can trigger Spam filters. So does using all capital letters, which is considered "shouting" in the online world.

You should also never put a toll-free number in the subject line as that can also cause your email to be filtered out by many filters.

Finally, when you start seeing new spam using certain words or subject lines in your own mailbox, simply know that these will start showing up in Spam folders soon. Make note of those words and phrases and know you should avoid them as well.

Deliverability Tip

To check your deliverability before you mail, you can purchase Spam check software that will help you verify that your email is free from identified Spam triggers. Another way to check your deliverability ahead of time is send your finished email to yourself and one or two friends that have good email Spam filters. If you do this before sending it out to your entire list, you will be able to see if your email scoots past the Spam filters and actually lands in the inbox. If it does, you can be reasonably sure that your email will get delivered. Now the challenge is to just get it opened!

© Karen Porter. This article may may be freely published provided all content is left intact and the author bio/resource information below is included in its entirety.

About the Author
Karen Porter is a marketing consultant with over 20 years marketing experience working with businesses large and small. With a special fondness for assisting small business owners, her website, http://www.KPorterMarketing.com contains articles, tips, and resources specifically of interest to budget conscious, small business marketers. Subscribe to her online marketing newsletter to get marketing tips and cost effective marketing ideas.

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Profitable Mail Order

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